Design, to me, is equal parts craft and communication. It shapes how a brand shows up in the world, not just visually but through the feelings, interactions and stories it creates. I approach every project with curiosity and care, blending strategy and creativity to build experiences that connect. I thrive at the intersection of leadership and execution, guiding teams toward a shared vision while staying close to the work. I believe the best leaders never lose touch with their craft.

Over the years, I’ve helped B2B and B2C brands define their voice and vision, creating identities, refining journeys, and designing moments that matter. My process is collaborative, iterative, and grounded in empathy. Great work comes from understanding, not guesswork.