// Projects
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McDonald's
Below is a recent snapshot of some of the most successful digital work for McDonald’s. From new product features and enhancements, to campaign integration, this work reflects nearly six years of brand expertise.
Below is a recent snapshot of some of the most successful digital work for McDonald’s. From new product features and enhancements, to campaign integration, this work reflects nearly six years of brand expertise.
Below is a recent snapshot of some of the most successful digital work for McDonald’s. From new product features and enhancements, to campaign integration, this work reflects nearly six years of brand expertise.
Brand Marketing Campaigns
CosMc's
As a start-up brand, CosMc’s relied heavily on data to understand customer behavior—what they order, when, and how. This insight drove decisions at a granular level, from the placement of items on drive-thru menu boards and .com to dayparted attract screens on kiosks. This in turn, helped inform which products were then adopted into the core McDonald’s menu.
As a start-up brand, CosMc’s relied heavily on data to understand customer behavior—what they order, when, and how. This insight drove decisions at a granular level, from the placement of items on drive-thru menu boards and .com to dayparted attract screens on kiosks. This in turn, helped inform which products were then adopted into the core McDonald’s menu.
As a start-up brand, CosMc’s relied heavily on data to understand customer behavior—what they order, when, and how. This insight drove decisions at a granular level, from the placement of items on drive-thru menu boards and .com to dayparted attract screens on kiosks. This in turn, helped inform which products were then adopted into the core McDonald’s menu.
Brand Launch + Data Driven Design
Chipotle
For “Burrito-A-Friend,” Chipotle invited fans to spread the love with a personalized digital card sent right from their messaging app. Their friends got a BOGO burrito and a chance to join Chipotle’s mobile community, while the sender scored free chips and salsa. Built-in tracking links gave the team insight into every save and redemption—turning simple sharing into smart engagement.
For “Burrito-A-Friend,” Chipotle invited fans to spread the love with a personalized digital card sent right from their messaging app. Their friends got a BOGO burrito and a chance to join Chipotle’s mobile community, while the sender scored free chips and salsa. Built-in tracking links gave the team insight into every save and redemption—turning simple sharing into smart engagement.
For “Burrito-A-Friend,” Chipotle invited fans to spread the love with a personalized digital card sent right from their messaging app. Their friends got a BOGO burrito and a chance to join Chipotle’s mobile community, while the sender scored free chips and salsa. Built-in tracking links gave the team insight into every save and redemption—turning simple sharing into smart engagement.
Referral Program
Knauf
Knauf Insulation is a leading, family-owned global manufacturer of fiberglass insulation in North America for the past 42 years. The challenge for this website overhaul was to help them improve the customer experience in order to boost traffic and engagement. The volume of high-quality leads generated on their website created a much stronger connection with users. improve the customer experience in order to boost traffic and engagement.
Knauf Insulation is a leading, family-owned global manufacturer of fiberglass insulation in North America for the past 42 years. The challenge for this website overhaul was to help them improve the customer experience in order to boost traffic and engagement. The volume of high-quality leads generated on their website created a much stronger connection with users. improve the customer experience in order to boost traffic and engagement.
Knauf Insulation is a leading, family-owned global manufacturer of fiberglass insulation in North America for the past 42 years. The challenge for this website overhaul was to help them improve the customer experience in order to boost traffic and engagement. The volume of high-quality leads generated on their website created a much stronger connection with users. improve the customer experience in order to boost traffic and engagement.
Manufacturing