Work that simplifies complexity and elevates the experience.

McDonald’s loyalty was reimagined as a seamless, app-driven experience with cohesive, accessible interactions across the digital platform. Guided by a global design system, scalable UI patterns were implemented, and close collaboration with UX, content, and engineering teams delivered a platform that deepened engagement, enhanced convenience, and set a new standard for digital loyalty.

At CosMc’s, data guided every design decision across .com, drive-thru menu boards, and kiosk screens, creating cohesive, user-centered experiences. A design system was established to provide scalable, consistent solutions, while insights shaped which products expanded into the core McDonald’s menu. This demonstrated a strategic, cross-functional approach to enterprise-level design.

Knauf Insulation is a leading, family-owned global manufacturer of fiberglass insulation in North America for the past 42 years. The challenge for this website overhaul was to help them improve the customer experience in order to boost traffic and engagement. The volume of high-quality leads generated on their website created a much stronger connection with users.

To help speed up the process of building offers, the McDonald’s Offer Generator gives marketers an easy, AI-powered tool to build offers better, and faster. By entering a few simple prompts, marketers can quickly generate multiple customized offers tailored to different customer needs. For B2B campaigns, this means creating highly personalized, data-informed experiences that resonate with specific audiences.