Work that simplifies complexity and elevates the experience.

McDonald’s loyalty was reimagined as a seamless, app-driven experience with cohesive, accessible interactions across the digital platform. Guided by a global design system, scalable UI patterns were implemented, and close collaboration with UX, content, and engineering teams delivered a platform that deepened engagement, enhanced convenience, and set a new standard for digital loyalty.

IBM.com is a high-traffic enterprise platform with a mature component architecture and a strong Carbon foundation. The opportunity was not to replace what worked, but to evolve the experience: sharpen the visual language, improve responsiveness, and make key journeys feel more contemporary and engaging.

At CosMc’s, data guided every design decision across .com, drive-thru menu boards, and kiosk screens, creating cohesive, user-centered experiences. A design system was established to provide scalable, consistent solutions, while insights shaped which products expanded into the core McDonald’s menu. This demonstrated a strategic, cross-functional approach to enterprise-level design.

To help speed up offer creation, the McDonald’s Offer Generator gives marketers an easy, AI-powered tool for building better offers, faster. With a few simple prompts, marketers can quickly generate multiple customized offers tailored to different customer needs. For B2B campaigns, this means creating highly personalized, data-informed experiences that resonate with specific audiences.