Shane Dubay | Creative Director

McD's AI Offer Generator

Overview

Thanks to generative AI, McDonald's marketers can now deliver content that feels more relevant and personal—boosting engagement and improving conversion rates through true hyperpersonalization. Role: Experience Direction

Deliverables

Experience Design

Experience Flows

Messaging Strategy

User Testing

To help speed up the process of building offers, the McDonald’s Offer Generator gives marketers an easy, AI-powered tool to build offers better, and faster. By entering a few simple prompts, marketers can quickly generate multiple customized offers tailored to different customer needs. For B2B campaigns, this means creating highly personalized, data-informed experiences that resonate with specific audiences.

Challenges

The challenge was to give marketers a faster, smarter way to create personalized offers without sacrificing quality or brand consistency. Marketers were spending too much time crafting individual offers; the goal was to leverage AI to accelerate the process while maintaining creativity and impact.

Solution

We transformed a slow, manual process into a smart, AI-driven experience that lets marketers work faster, create smarter, and deliver more targeted campaigns. The solution empowers marketers to generate highly personalized offers at scale, creating meaningful connections with diverse customer segments and improving overall campaign performance.

myQ

myQ -

Focusing on a much more holistic smart home experience, the myq.com redesign focused on mobile technology to bring everything together. The output of the creative strategy led to a much more friendly design approach with large dramatic images to tell the story of home automation and security, while also allowing to add additional products in the future.

- Knauf Website

Knauf Insulation is a leading, family-owned global manufacturer of fiberglass insulation in North America for the past 42 years. The challenge for this website overhaul was to help them improve the customer experience in order to boost traffic and engagement. The volume of high-quality leads generated on their website created a much stronger connection with users. improve the customer experience in order to boost traffic and engagement.