Shane Dubay | UX Design

McD's AI Offer Generator

Overview

Thanks to generative AI, McDonald's marketers can now deliver content that feels more relevant and personal—boosting engagement and improving conversion rates through true hyperpersonalization. Role: Experience Direction Experience Design

Deliverables

Experience Design

Experience Flows

Messaging Strategy

User Testing

To help speed up the process of building offers, the McDonald’s Offer Generator gives marketers an easy, AI-powered tool to build offers better, and faster. By entering a few simple prompts, marketers can quickly generate multiple customized offers tailored to different customer needs. For B2B campaigns, this means creating highly personalized, data-informed experiences that resonate with specific audiences.

Challenges

The challenge was to give marketers a faster, smarter way to create personalized offers without sacrificing quality or brand consistency. Marketers were spending too much time crafting individual offers; the goal was to leverage AI to accelerate the process while maintaining creativity and impact.

Insight

Marketing opportunities move fast (e.g., seasonal promos, limited-time offers). The ability to launch campaigns quickly can significantly affect conversion rates.

Strategic Idea/Build

Prioritize simplicity and rapid generation in the user experience — minimal prompts, fast results.

Design Impact

We turned a strategic insight into an interactive experience — bringing the idea to life through an AI tool that empowers marketers to create smarter offers in seconds.

Solution

We transformed a slow, manual process into a smart, AI-driven experience that lets marketers work faster, create smarter, and deliver more targeted campaigns. The solution empowers marketers to generate highly personalized offers at scale, creating meaningful connections with diverse customer segments and improving overall campaign performance.

Results

- 50% reduction in time to build and launch personalized campaigns - 3x increase in offer relevance and targeting precision - 25% lift in engagement across priority customer segments

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