Knauf

Overview

A user-focused website overhaul that connects visitors to Knauf’s products, boosts traffic, and turns interest into actionable leads. Role: - Experience Design Lead Outcomes: - 140% YOY in site sessions - 1000 "where to buy" searches a month - 18% conversion on leads Awards: 2020 Webaward for outstanding achievement in Web Development: Best Manufacturing Website

Website

Deliverables

Website Experience Design

Creative Direction

Mobile Optimization

Interaction Design

Knauf Insulation is a leading, family-owned global manufacturer of fiberglass insulation in North America for the past 42 years. The challenge for this website overhaul was to help them improve the customer experience in order to boost traffic and engagement. The volume of high-quality leads generated on their website created a much stronger connection with users. improve the customer experience in order to boost traffic and engagement.

Challenges

Knauf needed a modern, intuitive website experience that simplified complex product information and turned curious visitors into confident customers. The challenge was to transform a technical, product-heavy site into an engaging digital experience that educated users, streamlined navigation, and ultimately drove higher-quality leads.

Solution

We redesigned the site with a focus on intuitive navigation, clear product information, and engaging content, making it easier for users to find what they needed and take action. By simplifying complex product details, implementing user-friendly tools, and optimizing the digital journey, we created a seamless experience that guided visitors from discovery to conversion.

McD's AI Offer Generator

McD's AI Offer Generator -

To help speed up the process of building offers, the McDonald’s Offer Generator gives marketers an easy, AI-powered tool to build offers better, and faster. By entering a few simple prompts, marketers can quickly generate multiple customized offers tailored to different customer needs. For B2B campaigns, this means creating highly personalized, data-informed experiences that resonate with specific audiences.

- Chipotle

For “Burrito-A-Friend,” Chipotle invited fans to spread the love with a personalized digital card sent right from their messaging app. Their friends got a BOGO burrito and a chance to join Chipotle’s mobile community, while the sender scored free chips and salsa. Built-in tracking links gave the team insight into every save and redemption—turning simple sharing into smart engagement.