Chipotle

Overview

Chipotle is loved not just for its delicious, wholesome food, but also for its clever digital experiences. The Burrito-A-Friend program was a perfect example. Loyal fans received a text inviting them to send a personalized card—and a buy-one-get-one burrito—to a friend. As a thank-you, they got free chips and salsa in return. Everyone wins. Role: - Experience Design Direction - Content Strategy Awards: - Bronze North America Smarties

Deliverables

Brand Strategy

Messaging Strategy

Experience Design

Interaction Design

For “Burrito-A-Friend,” Chipotle invited fans to spread the love with a personalized digital card sent right from their messaging app. Their friends got a BOGO burrito and a chance to join Chipotle’s mobile community, while the sender scored free chips and salsa. Built-in tracking links gave the team insight into every save and redemption—turning simple sharing into smart engagement.

Challenges

Chipotle wanted to deepen engagement with its most loyal fans while driving new sign-ups for mobile alerts. The challenge was to create a shareable, mobile-first experience that felt personal, rewarding, and on-brand.

Solution

Chipotle launched the “Burrito-A-Friend” campaign, inviting mobile subscribers to send a personalized digital card—and a BOGO burrito—to a friend through their native messaging app. Each share rewarded the sender with free chips and salsa, creating a simple, feel-good exchange. Built with Vibes, the program seamlessly integrated tracking links and unique coupon codes, giving Chipotle real-time insight into engagement, sharing, and redemption behavior.

Knauf

Knauf -

Knauf Insulation is a leading, family-owned global manufacturer of fiberglass insulation in North America for the past 42 years. The challenge for this website overhaul was to help them improve the customer experience in order to boost traffic and engagement. The volume of high-quality leads generated on their website created a much stronger connection with users. improve the customer experience in order to boost traffic and engagement.

- CosMc's

As a start-up brand, CosMc’s relied heavily on data to understand customer behavior—what they order, when, and how. This insight drove decisions at a granular level, from the placement of items on drive-thru menu boards and .com to dayparted attract screens on kiosks. This in turn, helped inform which products were then adopted into the core McDonald’s menu.