myQ
Overview
By combining striking imagery with a user-friendly design, the new myQ.com connects users to smart home solutions and sets the stage for ongoing expansion. Role: - Experience Design - Interaction Design - Brand Strategy
Website
Deliverables
Website Experience Design
Creative Direction
Mobile Optimization
Interaction Design
Focusing on a much more holistic smart home experience, the myq.com redesign focused on mobile technology to bring everything together. The output of the creative strategy led to a much more friendly design approach with large dramatic images to tell the story of home automation and security, while also allowing to add additional products in the future.
Challenges
myQ needed a website that could clearly communicate the benefits of smart home automation while creating room to grow as new products were added. The challenge: create a flexible, visually engaging site that balances a friendly, approachable design with the technical depth of home automation.
Insight
Customers are more likely to adopt more products when the experience feels seamless and scalable.
Strategic Idea/Build
Create a unified, mobile-first smart-home experience that brings security, convenience, and control together in one intuitive platform—making connected living simple, welcoming, and scalable for every home.
Design Impact
To deliver on the vision, we crafted a digital experience where design choices reinforce confidence: clear hierarchy, warm visual language, intuitive flows, and mobile-first interaction patterns. The system evolves as the home does — adding devices and capabilities without introducing complexity.
Solution
We redesigned the site with a mobile-first approach, using bold visuals and intuitive navigation to showcase smart home features while supporting future product expansion. By combining large, dramatic imagery with a friendly, approachable interface, we created a cohesive experience that educates users about home automation and security.
Results
+40% increase in site engagement across key smart-home product pages +28% lift in time spent within mobile experience flows +35% increase in return visits** as homeowners explored more features over time
