myQ
Overview
By combining striking imagery with a user-friendly design, the new myQ.com connects users to smart home solutions and sets the stage for ongoing expansion. Role: - Experience Design - Interaction Design - Brand Strategy
Website
Deliverables
Website Experience Design
Creative Direction
Mobile Optimization
Interaction Design
Focusing on a much more holistic smart home experience, the myq.com redesign focused on mobile technology to bring everything together. The output of the creative strategy led to a much more friendly design approach with large dramatic images to tell the story of home automation and security, while also allowing to add additional products in the future.
Challenges
myQ needed a website that could clearly communicate the benefits of smart home automation while creating room to grow as new products were added. The challenge: create a flexible, visually engaging site that balances a friendly, approachable design with the technical depth of home automation.
Solution
We redesigned the site with a mobile-first approach, using bold visuals and intuitive navigation to showcase smart home features while supporting future product expansion. By combining large, dramatic imagery with a friendly, approachable interface, we created a cohesive experience that educates users about home automation and security.
